PE BIRDS

Shopify eCommerce · Kitchenware & D2C

PE BIRDS: the Shopify store now handling 1,300+ orders a day

A conversion-led Shopify experience for a fast-moving kitchenware brand—connecting campaign storytelling, rapid product discovery and decisive buying journeys at serious daily order volume.

Visit pebirds.com

PE BIRDS website homepage design shown in a desktop browser

1,300+
orders per day, reported by the client: High ROI
commercial return reported after launch: Mobile-first
shopping journey from discovery to checkout

The commercial brief

Build for shopping speed. Design for brand memory.

PE BIRDS did not need a catalogue placed online. It needed a retail system that could keep product discovery simple while campaign volume, SKU depth and order demand kept growing.

The strategy was to make every scroll answer one buying question: what is it, why this one, can I trust it, and how quickly can I buy?

Fast discovery

Seven visual category entrances compress a broad catalogue into recognisable shopping missions.

Campaign clarity

One headline, one product truth and one visual story carry each promotion without competing messages.

Decision density

The product page brings variants, savings, availability, reviews and delivery into the same field of view.

Multiple buying modes

Add to cart, buy now and bulk enquiry serve everyday shoppers and institutional demand in one system.

Content & conversion strategy

A five-beat story from first glance to repeat purchase

Each beat has one job. Together they form a repeatable content system for launches, offers and evergreen sales.

Recognise

A strong colour field, familiar product silhouettes and seven plain-language categories orient the shopper immediately.

Category-first discovery

Desire

Campaign modules lead with a single product promise, then make material quality and everyday usefulness visual.

Benefit-led campaigns

Decide

Variants, price, discount, stock and the primary action sit in one decision zone without sending shoppers elsewhere.

Low-friction product UX

Trust

Verified reviews, delivery information, secure-payment cues and support details reduce the last reasons to hesitate.

Proof beside purchase

Return

Offers, category depth, new launches and reusable campaign slots create reasons to revisit beyond one hero product.

Merchandising rhythm

Responsive commerce

One storefront, composed for two very different screens

Desktop exposes the category system at a glance. Mobile prioritises the same visual recognition, larger touch targets and a clean vertical route into the campaign story.

PE BIRDS Shopify homepage captured at a desktop viewport — Desktop capture · category system and campaign entry

PE BIRDS Shopify homepage captured on an iPhone-sized viewport — Mobile capture · touch-first discovery

Brand system as implemented

Built to look unmistakable in a busy feed

The storefront combines the PE BIRDS peacock emblem and bold wordmark with a compact, high-contrast retail system. The result is direct, memorable and easy to reproduce across changing campaigns.

Logo usage

Preserve the full emblem-to-wordmark proportion, use the high-contrast mark on the black navigation field, and keep product imagery from competing with the emblem.

Deep burgundy

#800000

Immersive category and product stages

Action red

#C40C0C

Offers, urgency and primary actions

Commerce black

#111111

Navigation, contrast and confidence

Warm sand

#E9D3AF

Product photography and material warmth

Clear white

#FFFFFF

Type, product space and checkout clarity

Typography

Bai Jamjuree

Pure steel. Clear choices. Confident action.

A squared, contemporary sans serif keeps both campaign headlines and dense product UI highly legible.

Campaign system

New product, same recognisable storytelling grammar

A modular visual system lets the brand change product, benefit and offer without rebuilding the identity every time.

PE BIRDS Steel O Steel plastic-free flask campaign banner — Material storyDesktop campaign module

PE BIRDS Hydra flask campaign banner — Product campaignDesktop campaign module

PE BIRDS cookware collection campaign banner — Collection storyDesktop campaign module

PE BIRDS sambar jar campaign banner — Category campaignDesktop campaign module

The product decision page

Every answer beside the action

The Steel O Steel page demonstrates the whole conversion model: a clear hero product, current demand, verified rating, visible saving, simple variants and multiple routes to purchase.

4.78/5
rating snapshot: 55
reviews at capture: 03
purchase paths

PE BIRDS Steel O Steel product page captured at a desktop viewport — Live product-page capture · price, variants, proof and purchase

Editorial studio mockup of the PE BIRDS Steel O Steel flask on a red plinth — Product art direction
Stainless-steel utility, staged with the confidence of a modern D2C brand.
Case-study editorial mockup

Outcome note

Reported business performance

The approximately 1,300+ daily-order figure and the high-ROI description were supplied by the client for this portfolio story. No revenue, margin or ad-spend figures have been invented where commercial data was not provided.

Live-site interface and review counts captured on 17 July 2026.

Delivered value