01
Let the house introduce itself
‘A grand old house, warmly yours’ combines architectural character with an independent, personal welcome.
The Shaftesbury Hotel
React Boutique Hotel Website · Hospitality & Tourism
The Shaftesbury Hotel: a Dundee stay reframed around place, comfort and direct booking
A responsive React and Next.js hospitality experience for a 19th-century West End mansion, connecting five en-suite room types, breakfast-inclusive stays, local discovery and direct availability.
Visit shaftesburyhoteldundee.comshaftesburyhoteldundee.com
- 05
- en-suite room types presented
- Every
- listed rate includes breakfast
- 24/7
- guest access stated
The stay decision
Balance the romance of the house with the details that make booking easy.
Guests need to feel the character of a 19th-century West End mansion, then quickly understand room choice, included breakfast, practical amenities, local context and the route to availability.
The experience behaves like a warm host: set the scene, introduce the house, offer the right room, answer practical questions and make the next booking step feel natural.
02
Put inclusions beside atmosphere
Breakfast, Wi-Fi, parking and access appear as part of the stay rather than being buried in policy copy.
03
Give every room a clear place
Five room types share one comparison grammar while retaining their own photography and detail routes.
04
Make Dundee part of the proposition
The city and wider Tayside attractions extend the website from accommodation search to trip planning.
Guest experience architecture
A stay-planning journey with the warmth of an independent host
Each chapter moves from emotional fit to practical confidence—from the house and its West End setting to room choice, included details, Dundee discovery and direct availability.
01
Welcome
Open with the house, the West End setting and a direct route to availability.
02
Introduce
Explain the heritage, independent hosts and the character guests can expect.
03
Choose
Present single, double, twin, triple and large double en-suite options consistently.
04
Reassure
Surface breakfast, Wi-Fi, parking and access before practical uncertainty grows.
05
Explore
Connect the stay to Dundee, St Andrews, Arbroath and Glamis Castle.
06
Book
Keep direct availability, phone, email and contact routes clear at decision points.
Responsive composition
A cinematic house portrait at the desk, a warm guided arrival on mobile.
Desktop uses the mansion as a full-width stage with layered serif copy and booking signals. Mobile preserves the heritage voice while prioritising room and availability actions inside a calm vertical sequence.
shaftesburyhoteldundee.com
Live production captures
Desktop 1440 px · Mobile 390 px
Responsive width verified with no overflow
Brand system in use
Estate plum, antique gold and quiet ivory for character without cliché.
The existing tree-and-wordmark identity has the proportions of a heritage hotel seal. It is most recognisable in ivory on plum, with antique gold reserved for focus and booking moments.
Estate plum
#3D3544Navigation, identity fields and heritage depth
House ink
#282229Hero overlays, footer and primary contrast
Antique gold
#B99867Booking actions, rules and hospitable emphasis
Quiet ivory
#F7F3EDMain reading surfaces and warm negative space
Dundee stone
#DED5CADividers, room panels and architectural context
Typography
Iowan Old Style / Baskerville
Headlines and display moments
SF Pro Text
Body, labels and utility
A grand old house, warmly yours.
Baskerville-led serif typography gives the house an editorial, lived-in voice. A restrained system sans-serif carries navigation, amenities and booking detail with contemporary clarity.
Hospitality content architecture
One house, five room choices and a complete Dundee stay-planning path.
The hotel story, room index, individual room routes, gallery, local discovery and contact pages share the same booking grammar while giving each guest question a focused destination.
Single en-suite
SGL
A focused option for solo university, hospital, business and city stays.
Double en-suite
DBL
A classic shared stay with breakfast and the hotel’s essential amenities included.
Twin en-suite
TWN
Separate beds presented with the same practical information and booking path.
Triple en-suite
TPL
A room route designed for guests who need a more flexible shared arrangement.
Large double
LDL
A more generous double-room option within the character of the original house.
Explore Dundee
DND
City, coast, golf and heritage destinations that make the hotel a regional base.
Room architecture
Five room types become one calm comparison experience.
The room index combines consistent photography, names, concise context and detail links before a practical amenities section confirms breakfast, Wi-Fi, parking and round-the-clock guest access.
shaftesburyhoteldundee.com / rooms
- 05
- en-suite room types presented
- Every
- rate includes breakfast
- 24/7
- guest access stated
The house and its everyday hospitality provide the proof.
The tablet view demonstrates responsive composition before the story returns to the granite mansion and the breakfast experience included in every listed rate.
Outcome note
A factual case study
Room types, included breakfast, amenities, access and local destination details are taken from the live Shaftesbury Hotel website. No occupancy, booking or revenue performance is presented without supplied analytics.
Production interfaces captured on 31 July 2026.
Delivered value
The outcome
- An upgraded case study that replaces the older generic Shaftesbury portfolio treatment without creating a duplicate project.
- One coherent guest journey connecting the house, five room types, included amenities, Dundee discovery and direct availability.
- A responsive hospitality interface documented at desktop, tablet and mobile production viewports.
- A distinctive heritage-hospitality system derived from the live hotel, its architecture and its established identity.
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