A heritage jewellery house, turned into a destination people plan their weekend around.
Jewel Mandir is a trusted Mysuru jewellery showroom with generations of goodwill — but goodwill wasn't reaching the phones of the next generation of buyers. We rebuilt the brand's Instagram into a festive, wedding-season selling engine that fills the showroom during the moments that matter.
more showroom enquiries in festive season
vs. the same Dasara–Deepavali window the year before
The challenge
Trusted in the city, invisible on the feed
Decades of reputation, but an Instagram that posted rarely and looked nothing like the showroom experience. Younger buyers researching wedding and festival jewellery online were finding competitors first.
The brand needed a feed that felt as premium as the counter — and campaigns that turned festival intent into booked showroom visits.
The campaign plan
How we planned the marketing
We ran Jewel Mandir on the festival and wedding calendar — building anticipation before each occasion and converting it into walk-ins during the buying window.
Phase 01
Brand & feed reset
A consistent visual grid, gold-forward art direction and a content calendar mapped to Dasara, Deepavali, Akshaya Tritiya and wedding season.
Phase 02
Reels-led reach
Product-story and craftsmanship reels to grow non-paid reach and put the collections in front of new local audiences every week.
Phase 03
Festive Meta campaigns
Radius-targeted Instagram & Facebook offer campaigns around each occasion, driving direction clicks, WhatsApp enquiries and showroom footfall.
Phase 04
Retarget & report
Retargeting engagers and profile visitors with collection highlights, then reporting every campaign in enquiries and walk-ins — not just likes.
Content pillars
What we posted, and why it worked
Craftsmanship films
Close-up reels of detailing and finish that make heritage feel current.
Occasion collections
Festival and bridal edits timed to the exact weeks buyers are deciding.
Social proof
Happy-customer moments and showroom experience content that builds trust before the visit.
The content
Reels that earned the reach
A sample of the platform-native content we produced and ran. Tap any reel to play.
Tradition meets sparkle
Festive hero reel that anchored the Dasara campaign.
Grace shaped by tradition
Craftsmanship story built for reach and saves.
Crafted for every generation
Bridal-season model film for retargeting.
The results
Measured where it matters
festive showroom enquiries
accounts reached
follower growth
lower cost per enquiry
“The showroom was busier this festive season than we've seen in years, and people walked in already knowing what they wanted to see.”
Figures shown are representative campaign results for this account, presented as a reporting example. Performance varies by category, budget, offer and season. Ask us for the verified Meta Ads Manager and Instagram Insights export for this campaign.
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Other brands we grew
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