Mysuru's oldest cycle store, made the obvious choice for a new generation of riders.
Sharada Cycles has served Mysuru since 1932 — an authorised Trek retailer with heritage most brands would kill for. We turned that legacy into a living cycling community online, so both serious riders and first-time buyers walk in already trusting the name.
more in-store enquiries for premium cycles
driven by reels and radius-targeted launch campaigns
The challenge
Legacy on the street, quiet on the feed
A near-century of trust, but a social presence that didn't tell riders about new arrivals, service or the community around the store.
Enthusiasts researching premium bikes online had no reason to choose the heritage shop over a big e-commerce listing.
The campaign plan
How we planned the marketing
We built Sharada Cycles as a community brand — product credibility for enthusiasts, plus approachable service content for families and new riders.
Phase 01
Community feed
A consistent calendar of new arrivals, ride culture, maintenance tips and the people behind the counter.
Phase 02
Product-launch reels
Launch reels for premium and Trek models, giving enthusiasts a reason to visit the showroom in person.
Phase 03
Local Meta campaigns
Radius-targeted campaigns around service, seasonal offers and new stock, engineered for store visits and calls.
Phase 04
Trust & service
Safety, fitment and after-sales content that made the heritage store the safe, expert choice.
Content pillars
What we posted, and why it worked
New arrivals
Premium and Trek launches shot to make enthusiasts want to see them in person.
Ride culture
Community and fitness storytelling that made the store part of Mysuru's cycling life.
Service & safety
Maintenance and safety tips that positioned the shop as the expert, not just a seller.
The content
Reels that earned the reach
A sample of the platform-native content we produced and ran. Tap any reel to play.
Built for the ride
Ride-culture reel that grew community reach.
Ride-ready checklist
Service-led reel that drove workshop visits.
Service you can trust
After-sales story for new-rider families.
The results
Measured where it matters
more premium-cycle enquiries
accounts reached
profile visits
of enquiries from new audiences
Figures shown are representative campaign results for this account, presented as a reporting example. Performance varies by category, budget, offer and season. Ask us for the verified Meta Ads Manager and Instagram Insights export for this campaign.
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