A
Ignition
A single flame gave us energy, but not enough belonging.
Agnira
Logo Design & Brand Identity · Wellness & Lifestyle
Agnira: a spark, grown into a living identity
A logo identity shaped from the idea of inner fire — moving from mood board and hand-drawn forms to a warm, rooted mark built for every brand touchpoint.
- 04
- stages from mood board to final mark
- 06
- logo lockups and colourways
- 01
- cohesive identity across every surface
01Listen
Before the first line, we found the feeling.
The brief was not “draw a wellness logo.” It was to make Agnira feel like a quiet source of energy: grounded enough to trust, alive enough to remember.
Our mood board paired ember light with seed pods, branching silhouettes, ceremonial circles and tactile earth. Three words became the filter for every decision: rooted, radiant, human.
Mood words
Rooted.
Radiant.
Human.
Material
Earth pigment
brushed metal
cotton paper
Visual tension
Still at the centre.
Alive at the edges.
02Draw
The mark found its shape on paper.
We sketched for gestures, not polish. Each round removed an unnecessary idea until fire, growth and continuity could live in one silhouette.
B
Grounding
Parallel roots introduced steadiness and upward direction.
C
Rhythm
Repeated leaf-flames created a recognisable canopy and cadence.
D
Resolve
The circle held the energy together and made the symbol complete.
01
Simplify
Removed literal fire and decorative flourishes.
02
Balance
Evened the canopy and strengthened the central trunk.
03
Refine
Tuned line weight and spacing for print and embroidery.
03Mean
One symbol. Three connected ideas.
The final logo avoids a literal illustration. Its meaning appears through the relationship between the parts.
Flame-shaped leaves
Energy becomes growth. Every upward form can be read as a leaf, a flame or both.
The rising trunk
The centred vertical rhythm gives the expressive canopy a steady, grounded core.
The living circle
A continuous hand-drawn boundary suggests community, wholeness and an identity held together.
The wordmark
A calm geometric voice balances the organic emblem and keeps the name clear at every size.
04Systemise
A small guideline with real range.
A logo becomes a brand when its choices can be repeated. The mini guideline turns the concept into a usable visual system.
Agnira · mini brand guidelines
Core palette
Inner fire
#2A1322
Ember plum
#5B3346
Kindled copper
#B66B45
Champagne sand
#F0D0B0
Quiet bone
#F7F1E8
Primary
Reversed
One colour
Emblem
01
Clear space
Keep one flame-leaf of open space around every edge of the lockup.
02
Minimum size
Use the full lockup at 28 mm or wider; below that, switch to the emblem.
03
Keep it true
Never stretch, rotate, add effects or place the mark on low-contrast imagery.
Identity in the world
The same idea, at every scale.
From a foil-stamped visiting card to an entrance wall, the mark keeps its warmth, rhythm and recognisable silhouette.
Delivered value
The outcome
- A memorable identity that connects inner fire, rooted growth and collective wellbeing in one ownable symbol.
- A flexible logo family that stays recognisable from a small visiting card to large-format entrance signage.
- A practical mini brand system with colour, clear-space and usage rules ready for consistent rollout.
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