Animaline.in

Logo Design & Brand Identity · Pet Care

One friendly mark for every kind of pet person

A warm digital-first identity where dog, cat, care and companionship share one deceptively simple silhouette.

Animaline identity applied to a pet-care reception, staff scrub and delivery box — Logo Design & Brand Identity · Final application

04
stages from direction to final artwork: 05
purposeful colours in the core palette: 06
deliverables in the finished system

01Listen

Before the first line, we chose the world this brand belongs to.

We paired the trust of a well-run care service with the uncomplicated joy of pets: rounded shapes, bright accessories and candid animal silhouettes.

Three words became the filter for every choice: friendly, capable, inclusive.

Mood words

Friendly.Capable.Inclusive.

Reference book

Dog profiles · Cat negative space · Pet bowls

Visual principle

The dog's body becomes the container and the cat appears through negative space—two familiar companions resolved as one community.

02Draw

The logo found its shape through iteration.

We started with loose visual gestures, tested the strongest relationship and then removed detail until the idea stayed clear at real working sizes.

Map the whole pet world

The mood board balanced veterinary trust, everyday play and multi-species companionship.

Sketch shared silhouettes

Dog-and-cat combinations were reduced until neither animal felt added on or secondary.

Use the empty space

The cat was carved from the dog's body, producing a compact idea that rewards a second look.

Test at app size

The emblem, details and rounded lettering were checked from favicon scale to storefront signage.

Recognise

The silhouette had to belong unmistakably to Animaline.in, not merely to its category.

Reduce

Every line that did not strengthen recognition, balance or reproduction was removed.

Prove

The final artwork was checked against use the emblem alone for avatars and keep orange as a small accent.

03Mean

The meaning lives in the relationship between the parts.

The dog's body becomes the container and the cat appears through negative space—two familiar companions resolved as one community. A small orange bowl and bird inject warmth and activity, while the rounded wordmark makes the digital service feel human.

Together by construction

The animals do not merely sit beside each other; one form literally makes room for the other.

Orange means everyday care

Food and play cues soften the clinical blue and keep the identity optimistic.

Rounded, never childish

Soft terminals feel friendly while disciplined spacing preserves service credibility.

Built beyond the presentation

The emblem, details and rounded lettering were checked from favicon scale to storefront signage.

04Systemise

A practical brand guideline, not just a colour strip.

The logo becomes a usable identity when clear space, scale, colour fields and reproduction rules are defined well enough for another person to apply consistently.

Animaline.in · mini brand guidelines

Identity guide · 01

Core palette

Trust Blue

#155A86

Ocean

#2B7FA8

Play Orange

#F7942D

Soft Sky

#DDEFF5

Clean White

#FFFFFF

Primary

Reversed

One colour

Clear space

Logo use

Use the emblem alone for avatars

Colour field

Keep orange as a small accent

Clear space

Do not outline the negative-space cat

Small-size rule

Minimum digital size: 32 px

Delivered identity family

Everything needed to keep the mark consistent.

✓Primary logo
✓App avatar
✓Wordmark
✓Reversed artwork
✓Service colour palette
✓Signage guidance

Identity in the world

The same idea, protected on every surface.

The applications use the logo at a comfortable scale, with enough surrounding space for the symbol and wordmark to remain complete, legible and recognisable.