List the patient questions
What is offered, can I trust it, what does it cost and how do I respond became the wireframe.
Apta Lab
Poster & Print Design · Diagnostics & Healthcare
A healthcare poster designed for the six-second scan
A high-information diagnostic flyer that makes home sample collection, trust and contact details easy to find in a clinic or on a phone.
- 04
- stages from direction to final artwork
- 05
- purposeful colours in the core palette
- 06
- deliverables in the finished system
The client and context
What the design needed to do
The flyer had several jobs: introduce the laboratory, communicate the home-collection offer, establish clinical trust and make contact possible immediately.
It needed to scan from a clinic noticeboard and remain readable when shared as an image in a messaging app.
The central idea
A healthcare poster designed for the six-second scan
We built a strong information ladder around the patient's decision. The home-collection promise leads, the microscope establishes category, supporting proof follows and the contact path closes the page.
Blue layers separate information zones without making the flyer feel fragmented or overly promotional.
Mood board · visual territory
Before forms, we chose a feeling.
Clinic wayfinding, laboratory precision, clean daylight and the directness of public-service information shaped a campaign built to answer quickly.
Clear
Reassuring
Immediate
Reference language
- Lab equipment
- Healthcare signage
- Service badges
- Mobile flyers
Print communication · Visual direction
Structure to final artwork
The piece was built in layers, with every page and panel given a job.
Four deliberate stages turned information, imagery and format into a coherent physical experience.
Create the six-second read
Thumbnail layouts tested whether the offer and category survived at phone-preview size.
Use imagery as proof
The laboratory image was positioned to establish context without competing with the main message.
Refine for two formats
Type and spacing were balanced for physical print and compressed digital sharing.
Resolved artwork
Clear enough to scan. Rich enough to spend time with.
The final system was checked at real scale, in colour and one-colour reproduction, and against the surfaces where people will actually meet it.
Final design language
Why the design works
Meaning, carried by decisions.
The offer leads
Home sample collection is the clearest reason to pause, so it sits above supporting detail.
Blue creates zones
Related tones organise the dense content while preserving one trustworthy healthcare voice.
Contact is part of the design
The response path receives real visual weight instead of being treated as footer fine print.
Colour system
Every colour has a job.
The palette balances recognition, category trust and practical reproduction. Primary colours carry the identity; supporting tones create hierarchy, space and flexibility.
Diagnostic Blue
#087BA8
Clinical Cyan
#13A8C6
Trust Navy
#07516E
Clean White
#F5FAFC
Sterile Grey
#D7E5EA
Mini brand guidelines
Keep the idea intact.
- 01Keep the offer in the first reading zone
- 02Maintain phone-preview legibility
- 03Use white space between proof and action
- 04Never reduce contact details below the body size
Delivered system
Designed beyond one artwork.
- ✓Campaign poster
- ✓Clinic flyer
- ✓Digital sharing artwork
- ✓Information hierarchy
- ✓Print-ready file
- ✓Responsive crop guidance
The work in context
Apta Lab, from system to surface
The final piece brings information, imagery, colour and production decisions together as one coherent experience.
Delivered value
The outcome
- A dense healthcare message reorganised into a fast, patient-centred reading path.
- One visual that remains useful on a noticeboard and in a mobile conversation.
- A repeatable campaign hierarchy for future tests, services and home-care offers.
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