Map the consultation
The most natural patient questions shaped the order of the guide instead of the clinic's internal service list.
Apta Visage
Table-top Brochure Design · Aesthetics & Skincare
A treatment guide designed for an unhurried conversation
A calm in-clinic treatment guide that makes services easier to browse, compare and discuss with a care team.
- 04
- stages from direction to final artwork
- 05
- purposeful colours in the core palette
- 06
- deliverables in the finished system
The client and context
What the design needed to do
A treatment menu can overwhelm readers with unfamiliar names and promises. The brochure needed to help patients understand options without feeling sales-led.
As a tabletop piece, it also had to work in short waiting-room glances and longer one-to-one consultation conversations.
The central idea
A treatment guide designed for an unhurried conversation
Eight pages are organised as a calm pathway: welcome, understand, explore and discuss. Light blue creates continuity while white panels give each treatment enough space to be considered on its own.
Photography supports recognition and aspiration, but the information hierarchy keeps the care relationship central.
Mood board · visual territory
Before forms, we chose a feeling.
Soft clinic daylight, clear skin textures, translucent materials and reassuring consultation spaces shaped a guide that supports conversation rather than pressure.
Calm
Clean
Considered
Reference language
- Clinic daylight
- Translucent layers
- Skin detail
- Consultation cards
Editorial system · Visual direction
Structure to final artwork
The piece was built in layers, with every page and panel given a job.
Four deliberate stages turned information, imagery and format into a coherent physical experience.
Group, then explain
Treatments were organised into understandable needs before individual details were introduced.
Create a quiet page system
Blue anchors, white modules and consistent image crops reduce the effort of moving between options.
Design for the table
Page turns, viewing distance and consultation pointing were considered alongside standard print details.
Resolved artwork
Clear enough to scan. Rich enough to spend time with.
The final system was checked at real scale, in colour and one-colour reproduction, and against the surfaces where people will actually meet it.
Final design language
Why the design works
Meaning, carried by decisions.
The brochure follows questions
Organising by patient understanding makes the piece more helpful than a simple service inventory.
Blue reassures without cooling
A soft, daylight blue feels clinical enough for trust and gentle enough for beauty care.
One treatment, one calm zone
Clear modular spaces make comparison easier and leave room for a practitioner to explain.
Colour system
Every colour has a job.
The palette balances recognition, category trust and practical reproduction. Primary colours carry the identity; supporting tones create hierarchy, space and flexibility.
Visage Blue
#5DBAD8
Calm Aqua
#A8DCE9
Care Navy
#315D72
Treatment White
#F7FBFC
Soft Silver
#D9E3E6
Mini brand guidelines
Keep the idea intact.
- 01Organise treatments by patient need
- 02Keep body copy on white or very light fields
- 03Use consistent image crops
- 04Leave space for in-person explanation
Delivered system
Designed beyond one artwork.
- ✓Eight-page tabletop brochure
- ✓Treatment hierarchy
- ✓Editorial grid
- ✓Image direction
- ✓Print-ready artwork
- ✓Digital viewing pages
The work in context
Apta Visage, from system to surface
The final piece brings information, imagery, colour and production decisions together as one coherent experience.
Delivered value
The outcome
- A treatment guide that supports informed, unhurried patient conversations.
- A clear eight-page structure that works for quick browsing and deeper consultation.
- A calm visual language ready to extend across clinic information and service campaigns.
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