Maverick Technopack

Logo Design & Brand Identity · Packaging Solutions

An M engineered from the opening of a package

A geometric monogram that behaves like folded board, an open carton and a precise industrial component.

Maverick Technopack geometric identity on blue and white shopping bags — Logo Design & Brand Identity · Final application

04
stages from direction to final artwork: 05
purposeful colours in the core palette: 06
deliverables in the finished system

01Listen

Before the first line, we chose the world this brand belongs to.

Carton nets, die-cut folds, stacked substrates and production registration marks led to a system built from structure rather than decoration.

Three words became the filter for every choice: engineered, modular, progressive.

Mood words

Engineered.Modular.Progressive.

Reference book

Carton folds · Die-cut geometry · Open packages

Visual principle

The M is assembled from folded planes. Its central blue triangle reads as an opening flap, revealing the package as both object and engineered process.

02Draw

The logo found its shape through iteration.

We started with loose visual gestures, tested the strongest relationship and then removed detail until the idea stayed clear at real working sizes.

Unfold the category

Carton nets and production diagrams provided shapes that genuinely belong to packaging.

Construct the M

Planes were folded into an initial instead of placing an M inside a conventional box.

Create the opening

The central triangle was isolated as a flap, entry point and memorable colour accent.

Print the structure

The geometry was checked in solid ink, reverse print and at bag-to-carton scales.

Recognise

The silhouette had to belong unmistakably to Maverick Technopack, not merely to its category.

Reduce

Every line that did not strengthen recognition, balance or reproduction was removed.

Prove

The final artwork was checked against keep the opening triangle blue and use solid artwork for production print.

03Mean

The meaning lives in the relationship between the parts.

The M is assembled from folded planes. Its central blue triangle reads as an opening flap, revealing the package as both object and engineered process. A squared lower form gives the symbol stability while the upward peak suggests development and technical ambition.

An initial made of packaging

The form carries both the company name and its manufacturing language in one construction.

The opening signals possibility

The blue flap turns a static container into a moment of reveal and progress.

Geometry built for print

Flat planes and strong edges hold reliably across paper, board, fabric and industrial processes.

Built beyond the presentation

The geometry was checked in solid ink, reverse print and at bag-to-carton scales.

04Systemise

A practical brand guideline, not just a colour strip.

The logo becomes a usable identity when clear space, scale, colour fields and reproduction rules are defined well enough for another person to apply consistently.

Maverick Technopack · mini brand guidelines

Identity guide · 01

Core palette

Pack Blue

#125AA8

Structural Navy

#17395B

Process Cyan

#2A83C6

Board White

#F4F5F6

Industrial Ink

#12202F

Primary

Reversed

One colour

Clear space

Logo use

Keep the opening triangle blue

Colour field

Use solid artwork for production print

Clear space

Do not round the structural corners

Small-size rule

Maintain one module of clear space

Delivered identity family

Everything needed to keep the mark consistent.

✓M monogram
✓Primary lock-up
✓Packaging print artwork
✓Reversed logo
✓Industrial palette
✓Usage guide

Identity in the world

The same idea, protected on every surface.

The applications use the logo at a comfortable scale, with enough surrounding space for the symbol and wordmark to remain complete, legible and recognisable.