Silver gifting and pooja articles, marketed to the moments people actually buy them.
World of Silver sells silver articles, gifting and pooja essentials — a category driven entirely by occasions. We built a feed and campaigns mapped to the festival and gifting calendar, so the store is top of mind exactly when people are ready to buy.
more festive & gifting enquiries
occasion-timed reels and radius-targeted offer campaigns
The challenge
An occasion business with no occasion calendar
Silver gifting sells around festivals, weddings and poojas — but the feed wasn't timed to those windows, so intent went to whoever showed up first.
The store needed to own the moment: visible and desirable in the exact weeks buyers are deciding on gifts.
The campaign plan
How we planned the marketing
We ran World of Silver on the occasion calendar — building desire before each festival and converting it into store visits and gifting purchases.
Phase 01
Occasion calendar
A content plan mapped to festivals, weddings and pooja seasons, so the store is present before every buying window.
Phase 02
Product-story reels
Gifting and pooja-article reels shot to feel premium and shareable, growing reach ahead of each season.
Phase 03
Offer campaigns
Radius-targeted Meta campaigns with real offers around each occasion, built for calls, direction clicks and walk-ins.
Phase 04
Gifting retargeting
Retargeting engagers with gift ideas and bestsellers during peak decision weeks.
Content pillars
What we posted, and why it worked
Gifting edits
Curated gift ideas by occasion and budget that make choosing easy.
Pooja & tradition
Silver-article storytelling rooted in ritual and everyday devotion.
Festive offers
Timely, clear offers that convert festival intent into footfall.
The content
Reels that earned the reach
A sample of the platform-native content we produced and ran. Tap any reel to play.
Timeless craft, modern elegance
A showcase of World of Silver's extensive handcrafted collection.
Where elegance meets tradition
Brand film celebrating the timeless artistry behind silver.
A masterpiece to carry
Product-led reel featuring handcrafted silver made to be carried with elegance.
The results
Measured where it matters
festive gifting enquiries
accounts reached
follower growth
lower cost per enquiry
Figures shown are representative campaign results for this account, presented as a reporting example. Performance varies by category, budget, offer and season. Ask us for the verified Meta Ads Manager and Instagram Insights export for this campaign.
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