Define the fan world
Character energy, manga pacing and collectible formats set the tone before individual pages were designed.
Uchiha
Menu & Editorial Design · Food & Beverage
A mocktail menu built like a collectible episode
An anime-charged menu that makes browsing drinks feel playful, fast and full of character.
- 04
- stages from direction to final artwork
- 05
- purposeful colours in the core palette
- 06
- deliverables in the finished system
The client and context
What the design needed to do
The menu needed a strong fan-culture identity while keeping drink names, prices and choices easy to scan in a real ordering moment.
Eight pages offered room for character, but the visual energy had to be controlled so novelty never blocked usability.
The central idea
A mocktail menu built like a collectible episode
Each page acts like a collectible panel: bold character moments draw attention, then a stable grid handles the practical choice.
Red and black provide the series identity while white content zones protect menu legibility and make each reveal feel intentional.
Mood board · visual territory
Before forms, we chose a feeling.
Manga panels, character cards, dramatic red-black contrast and arcade menus created a world where every drink could feel like its own episode.
Energetic
Collectible
Playful
Reference language
- Manga panels
- Character cards
- Action lines
- Arcade menus
Menu system · Visual direction
Structure to final artwork
The piece was built in layers, with every page and panel given a job.
Four deliberate stages turned information, imagery and format into a coherent physical experience.
Build the ordering grid
Drink names and prices were assigned a consistent structure beneath the expressive layer.
Pace eight episodes
Large reveals, denser menu pages and quieter transitions were sequenced to prevent visual fatigue.
Test at the table
Contrast, type size and navigation were checked for low-light, quick-decision use.
Resolved artwork
Clear enough to scan. Rich enough to spend time with.
The final system was checked at real scale, in colour and one-colour reproduction, and against the surfaces where people will actually meet it.
Final design language
Why the design works
Meaning, carried by decisions.
Character opens the page
Expressive imagery creates anticipation before the stable menu system takes over.
White panels protect the choice
High-energy art stays separate from the information guests need to order confidently.
Red connects every episode
One strong series colour makes varied pages feel like a single collectible object.
Colour system
Every colour has a job.
The palette balances recognition, category trust and practical reproduction. Primary colours carry the identity; supporting tones create hierarchy, space and flexibility.
Uchiha Red
#E23127
Manga Black
#111111
Energy Orange
#F27422
Panel White
#F4F0E8
Night Purple
#38223F
Mini brand guidelines
Keep the idea intact.
- 01Keep prices in the stable grid
- 02Use one dominant character moment per page
- 03Reserve red for navigation and energy
- 04Protect legibility in low light
Delivered system
Designed beyond one artwork.
- ✓Eight-page menu
- ✓Character-led editorial system
- ✓Ordering grid
- ✓Print artwork
- ✓Digital menu pages
- ✓Page-navigation cues
The work in context
Uchiha, from system to surface
The final piece brings information, imagery, colour and production decisions together as one coherent experience.
Delivered value
The outcome
- A menu experience that turns browsing drinks into part of the venue's entertainment.
- A lively eight-page sequence that remains easy to navigate and order from.
- A collectible visual system ready for seasonal drinks, campaigns and in-venue graphics.
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